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Knock, Knock! Daily Surprises Await Behind Each Door

Unwrap the magic with our Ramadan Advent Calendar

HUMAN APPEAN x DXB PERFUME

OUD FOR GAZA

Discover Our Most Popular Scents

Signature Fragrances

Discover Our Most Popular Scents

Zimaya Oud Is Great Extrait De Parfum 100mlZimaya Oud Is Great Extrait De Parfum 100ml
Sold outAjmal Rhythm Of OudAjmal Rhythm Of Oud
Zimaya Oud Is Great Extrait De Parfum 100mlZimaya Oud Is Great Extrait De Parfum 100ml
Sold outAjmal Rhythm Of OudAjmal Rhythm Of Oud
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Timeless Elegance

AJMAL

Step into a world of timeless elegance with Ajmal. With a legacy spanning over seven decades, Ajmal blends tradition and innovation to craft exquisite fragrances that captivate the senses.

Shop Ajmal

Captivating Charm

AFNAN

Immerse yourself in the allure of exquisite oud, delicate florals, and rare ingredients, as Afnan transports you to a world of luxury and sophistication.

SHOP AFNAN

Modern Fusion

LATTAFA

Blending contemporary elements with traditional craftsmanship, Lattafa offers a diverse range of scents that cater to individual preferences.

SHOP LATTAFA

Perfume Excellence with our

Trusted Brands

Voices of Fragrance

"Perfume is the invisible accessory that leaves a lasting impression on the soul."
- Sheikh Majed Al-Sabah
"In the world of perfumery, we create liquid poetry that speaks to the heart and leaves an indelible mark on the senses."
- Abdulla Ajmal
"Lattafa perfumes are like a portal to a world of opulence and luxury, where each fragrance is an invitation to embark on a sensory journey that captivates the senses."
- Sheikh Ahmed Al Maktoum

Uncover the Secrets of Scents

FRAGRANCE INSIGHTS

Brandswest Showcases Afnan Perfumes at the Spring Fair: A Wholesale Display

Brandswest Showcases Afnan Perfumes at the Spring Fair: A Wholesale Display

Discover the luxurious Afnan fragrances, showcased by Brands West at the recent Spring Fair in Birmingham. Boost your confidence, evoke positive memories, and improve your mood with Afnan's bold an...

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A Brief History of Oud (And What You Need to Know About the Scent)

A Brief History of Oud (And What You Need to Know About the Scent)

If you take even the briefest of looks at the Elite Perfumery range, you’ll notice that a huge number of our fragrances make use of oud. Many you will already know that oud has been a common perfum...

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Layering Your Fragrances – The Top Tips to Keep in Mind

Layering Your Fragrances – The Top Tips to Keep in Mind

We wouldn’t be surprised if this is an entirely new concept for you. A lot of people are happy to just give themselves a spritz with whatever their preferred fragrance is and be on their way.

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