Fragrance Insights: A Journey Through The World of Perfumery

The Best Scent Notes to Warm Up Your Winter

As the chill of winter sets in, it's the perfect time to refresh your fragrance wardrobe. Certain scent notes not only last longer in the cold but also evoke the cozy, comforting feeling we all cr...

New In: October

Oud Elixir Black Fire Best for: Special occasions, evening events, or a night out. Introducing Black Fire by Oud Elixir 100ml, a captivating fragrance that embodies the essence of boldness an...

Brandswest Showcases Afnan Perfumes at the Spring Fair: A Wholesale Display

Discover the luxurious Afnan fragrances, showcased by Brands West at the recent Spring Fair in Birmingham. Boost your confidence, evoke positive memories, and improve your mood with Afnan's bold an...

A Brief History of Oud (And What You Need to Know About the Scent)

If you take even the briefest of looks at the Elite Perfumery range, you’ll notice that a huge number of our fragrances make use of oud. Many you will already know that oud has been a common perfum...

Layering Your Fragrances – The Top Tips to Keep in Mind

We wouldn’t be surprised if this is an entirely new concept for you. A lot of people are happy to just give themselves a spritz with whatever their preferred fragrance is and be on their way.

A Guide to Fragrance – The Man’s Guide to Understanding Your Scent

Don’t you want to know how to apply your fragrance the right way, so that it lasts longer and has the effect you actually want from it? This guide’s going to dive deep into how men should apply the...

A Guide to Fragrance – The Man’s Guide to Understanding Your Scent

Guys…we already know what you’re thinking. Why do you need a guide to applying your fragrance? It’s easy, right. You just spray it one a couple of places and you’re good to go. It doesn’t need to g...

Bakhoor and the Benefits That Make it Essential for Your Home

hat’s why we offer a range of Bakhoor scents for the home. But you may find yourself wondering why you should go down the Bakhoor route when there are so many other home fragrance options out there...

The Key Reasons to Use Perfume Oils

It can feel like you have thousands of choices when it comes to picking the right perfume. And if you’re part of the Muslim faith, it can be frustrating to see that so many of these options contain...

Avoid These Perfume-Picking Mistakes to Find the Right Fragrance

Maybe you think that’s a load of rubbish. It’s as simple as picking out something that smells alright and buying it, right? Wrong! In fact, that’s the first mistake that you’re making when you buy ...